ddg

INDUSTRY: music & streaming

Passion Project | 24 Hours to design a merch collection

PROJECT ROLE: art director & lead designer

DDG has always been one of the creators who inspired me to start making content, so when he dropped his album Blame The Chat, I decided to challenge myself with a full merch collection concept. This was a self-initiated passion project created in just 24 hours, designed to test both my creativity and speed while aligning with his release date.

The collection includes a range of graphic tees, tanks, pants, and accessories that draw inspiration from the album’s themes and DDG’s brand aesthetic. Each piece blends bold typography, high-contrast visuals, and cultural references, capturing the energy of the project while imagining what official merch could look like.

Although the collection didn’t officially release, the process was a fun creative exercise that pushed me to think fast, work efficiently, and translate music into wearable storytelling.

CREDITS

Art Director — Jamir Grigsby
Apparel Designer — Jamir Grigsby


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