PROJECT ROLE: art director & lead designer

For Rob Dillingham’s first official merch drop, I designed the “Shifty” collection under his WitDaShifts brand. The line featured tees, hoodies, jerseys, and a standout longsleeve inspired by the Kentucky Wildcat mascot. Using bold typography, retro graphics, and slogans like “1-800-GET-SHIFTY”, the collection captured Rob’s signature on-court identity and gave fans authentic pieces that connected directly to his game. Alongside those designs, I also created the WitDaShifts Athletic Dept. set, a collegiate-inspired hoodie and sweatsuit available in Kentucky blue and black, which gave the collection a classic sportswear feel.

The launch made an immediate impact, selling to his growing fan base and gaining national attention when it was featured on Complex Sports. The collection not only expanded Rob’s NIL presence but also set the tone for WitDaShifts as a brand that blends basketball culture, streetwear style, and Rob’s own personality into statement pieces fans want to wear.