PROJECT ROLE: art director & lead designer

For C&G Bloom, I developed a full brand identity for a luxury cannabis lifestyle brand focused on growth, elegance, and modern culture. The goal was to create a visual identity that felt elevated and minimal, moving beyond traditional cannabis visuals into a space that feels closer to fashion, wellness, and premium design.

The process included designing the primary logo, secondary wordmark, and a cohesive visual system built around organic forms, subtle symbolism, and clean typography. The color palette and graphic language were crafted to feel fresh, sophisticated, and approachable while maintaining a high-end aesthetic.

C&G Bloom represents a new vision of cannabis branding. It is a lifestyle-driven identity designed to translate seamlessly across packaging, apparel, and digital platforms, creating a distinct and recognizable presence within contemporary culture.