PROJECT ROLE: art director & lead designer

For Kiss of Sun, I developed a full brand identity for a modern spray-tan business built around confidence, warmth, and effortless beauty. The goal was to create a look that felt clean, minimal, and elevated while still capturing that “sun-kissed glow” the brand promises. I focused on soft, radiant tones, smooth gradients, and simple typography to keep everything fresh and feminine without feeling overly trendy.

The process included building the primary logo, brand mark using lips and sunrays, secondary logos, and shaping the overall visual direction. Every element was designed to feel warm, inviting, and trustworthy, reflecting the experience of a professional, flawless tan. Kiss of Sun is all about enhancing natural beauty, and the identity brings that to life in a calm, confident, and modern way.